{"id":193,"date":"2025-10-24T04:04:14","date_gmt":"2025-10-24T04:04:14","guid":{"rendered":"https:\/\/fireup.io.vn\/?p=193"},"modified":"2025-11-04T15:43:34","modified_gmt":"2025-11-04T15:43:34","slug":"case-study-sen-qua-a-khi-sinh-vien-khoi-nghiep-handmade-chinh-phuc-tiktok","status":"publish","type":"post","link":"https:\/\/fireup.io.vn\/index.php\/2025\/10\/24\/case-study-sen-qua-a-khi-sinh-vien-khoi-nghiep-handmade-chinh-phuc-tiktok\/","title":{"rendered":"Case Study: \u201cS\u1ebfn qu\u00e1 \u00e0\u201d \u2013 Khi sinh vi\u00ean kh\u1edfi nghi\u1ec7p handmade chinh ph\u1ee5c TikTok"},"content":{"rendered":"

N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y kh\u1edfi nghi\u1ec7p nghe c\u00f3 v\u1ebb xa v\u1eddi, th\u00ec gi\u1edd \u0111\u00e2y, ch\u1ec9 v\u1edbi \u0111i\u1ec7n tho\u1ea1i v\u00e0 ch\u00fat s\u00e1ng t\u1ea1o, sinh vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh. TikTok \u0111ang tr\u1edf th\u00e0nh \u201cs\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng\u201d n\u01a1i \u00fd t\u01b0\u1edfng hay c\u00f3 th\u1ec3 viral ch\u1ec9 trong v\u00e0i ng\u00e0y.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 truy\u1ec1n c\u1ea3m h\u1ee9ng l\u00e0 \u201cS\u1ebfn qu\u00e1 \u00e0\u201d, d\u1ef1 \u00e1n handmade c\u1ee7a nh\u00f3m sinh vi\u00ean FPT University (Quy Nh\u01a1n), \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng: \u201cS\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ch\u00e2n th\u00e0nh c\u00f2n m\u1ea1nh h\u01a1n c\u1ea3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.\u201d<\/p>\n

\u201cS\u1ebfn qu\u00e1 \u00e0\u201d \u2013 T\u1eeb \u00fd t\u01b0\u1edfng nh\u1ecf \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u sinh vi\u00ean n\u1ed5i b\u1eadt<\/strong><\/p>\n

\u201cS\u1ebfn qu\u00e1 \u00e0\u201d \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp b\u1edfi n\u0103m sinh vi\u00ean ng\u00e0nh Digital Marketing, b\u1eaft \u0111\u1ea7u t\u1eeb ni\u1ec1m \u0111am m\u00ea l\u00e0m \u0111\u1ed3 th\u1ee7 c\u00f4ng v\u00e0 mong mu\u1ed1n \u201cgi\u1eef k\u1ef7 ni\u1ec7m theo c\u00e1ch th\u1eadt \u0111\u00e1ng y\u00eau\u201d.<\/p>\n

S\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd l\u00e0 khung \u1ea3nh 3D handmade, thi\u1ebft k\u1ebf ri\u00eang cho t\u1eebng kh\u00e1ch h\u00e0ng \u1ea3nh c\u01b0\u1edbi, k\u1ef7 ni\u1ec7m t\u00ecnh y\u00eau, qu\u00e0 sinh nh\u1eadt, qu\u00e0 t\u1eb7ng th\u1ea7y c\u00f4 hay \u0111\u01a1n gi\u1ea3n l\u00e0 m\u00f3n qu\u00e0 \u201cs\u1ebfn\u201d nh\u01b0ng \u0111\u1ea7y c\u1ea3m x\u00fac.<\/p>\n

Ban \u0111\u1ea7u, nh\u00f3m ch\u1ec9 l\u00e0m t\u1eb7ng b\u1ea1n b\u00e8. Nh\u01b0ng khi chia s\u1ebb video h\u1eadu tr\u01b0\u1eddng l\u00ean TikTok \u2013 quay c\u1ea3nh d\u00e1n chi ti\u1ebft, t\u00f4 m\u00e0u, g\u00f3i h\u1ed9p \u2013 nh\u1eefng clip gi\u1ea3n d\u1ecb \u1ea5y b\u1ea5t ng\u1edd \u0111\u1ea1t h\u00e0ng tr\u0103m ngh\u00ecn l\u01b0\u1ee3t xem. Kh\u00e1n gi\u1ea3 y\u00eau th\u00edch kh\u00f4ng ch\u1ec9 v\u00ec s\u1ea3n ph\u1ea9m xinh, m\u00e0 v\u00ec c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt \u0111\u1eb1ng sau.<\/p>\n

\u201cCh\u00fang m\u00ecnh kh\u00f4ng b\u00e1n \u0111\u1ed3 handmade, m\u00e0 b\u00e1n k\u1ef7 ni\u1ec7m \u0111\u01b0\u1ee3c g\u00f3i gh\u00e9m trong t\u1eebng khung \u1ea3nh.\u201d nh\u00f3m chia s\u1ebb tr\u00ean fanpage.<\/i><\/em><\/p>\n

\"\"<\/p>\n

Sau 7 th\u00e1ng, \u201cS\u1ebfn qu\u00e1 \u00e0\u201d \u0111\u1ea1t doanh thu h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, s\u1ea3n ph\u1ea9m c\u00f3 m\u1eb7t t\u1ea1i nhi\u1ec1u t\u1ec9nh, v\u00e0 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u c\u1ee7a sinh vi\u00ean kh\u1edfi nghi\u1ec7p s\u00e1ng t\u1ea1o.<\/p>\n

TikTok \u201cv\u0169 kh\u00ed\u201d lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u handmade<\/strong><\/p>\n

Thay v\u00ec qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, nh\u00f3m ch\u1ecdn TikTok l\u00e0m k\u00eanh truy\u1ec1n th\u00f4ng ch\u1ee7 l\u1ef1c. M\u1ed7i video \u0111\u1ec1u nh\u1eb9 nh\u00e0ng, vui t\u01b0\u01a1i v\u00e0 \u0111\u00fang tinh th\u1ea7n \u201cs\u1ebfn d\u1ec5 th\u01b0\u01a1ng\u201d<\/p>\n

Quay c\u1ea3nh l\u00e0m s\u1ea3n ph\u1ea9m k\u00e8m caption h\u00e0i h\u01b0\u1edbc nh\u01b0 \u201cl\u00e0m khung \u1ea3nh cho ng\u01b0\u1eddi y\u00eau m\u00e0 s\u1ebfn ph\u00e1t ng\u1ea1i\u201d
\nChia s\u1ebb qu\u00e1 tr\u00ecnh \u201ch\u1ecfng r\u1ed3i l\u00e0m l\u1ea1i\u201d, khi\u1ebfn ng\u01b0\u1eddi xem th\u1ea5y n\u1ed7 l\u1ef1c th\u1eadt \u0111\u1eb1ng sau c\u00e1i \u0111\u1eb9p
\nD\u00f9ng trend nh\u1ea1c v\u00e0 hi\u1ec7u \u1ee9ng nh\u01b0ng lu\u00f4n gi\u1eef ch\u1ea5t ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"\"\u201cKhi ng\u01b0\u1eddi xem th\u1ea5y b\u00e0n tay th\u1eadt, ti\u1ebfng c\u01b0\u1eddi th\u1eadt v\u00e0 ni\u1ec1m vui th\u1eadt \u2013 h\u1ecd s\u1ebd tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u h\u01a1n b\u1ea5t k\u1ef3 l\u1eddi qu\u1ea3ng c\u00e1o n\u00e0o\u201d<\/i><\/em><\/p>\n

M\u1ed9t video c\u1ee7a nh\u00f3m \u0111\u1ea1t h\u01a1n 200.000 l\u01b0\u1ee3t xem, mang v\u1ec1 h\u00e0ng ngh\u00ecn b\u00ecnh lu\u1eadn h\u1ecfi mua, g\u1ee3i \u00fd \u0111\u1eb7t khung \u1ea3nh ho\u1eb7c chia s\u1ebb \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf m\u1edbi. TikTok gi\u00fap h\u1ecd kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi y\u00eau \u0111\u1ed3 handmade, n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f9ng chia s\u1ebb c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o.<\/p>\n

V\u00ec sao \u201cS\u1ebfn qu\u00e1 \u00e0\u201d th\u00e0nh c\u00f4ng<\/strong><\/p>\n

M\u1ed9t \u0111i\u1ec3m th\u00fa v\u1ecb khi xem \u1ea3nh s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1ch c\u00e1c b\u1ea1n \u0111\u1ea7u t\u01b0 t\u1ec9 m\u1ec9 cho t\u1eebng chi ti\u1ebft th\u1ee7 c\u00f4ng v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

Trong m\u1ed7i \u0111\u01a1n h\u00e0ng, nh\u00f3m kh\u00f4ng ch\u1ec9 g\u1eedi m\u1ed9t khung \u1ea3nh handmade, m\u00e0 c\u00f2n k\u00e8m theo c\u00e1c t\u1ea5m \u1ea3nh mini in ki\u1ec3u Polaroid, \u0111\u01b0\u1ee3c g\u00f3i trong h\u1ed9p carton t\u00e1i ch\u1ebf v\u00e0 d\u00e1n nh\u00e3n th\u01b0\u01a1ng hi\u1ec7u \u201cS\u1ebfn\u201d.<\/p>\n

\"\"<\/p>\n

\u201cM\u1ed7i khung \u1ea3nh l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n. Ch\u00fang m\u00ecnh mu\u1ed1n khi kh\u00e1ch m\u1edf h\u1ed9p ra, h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 \u0111ang \u0111\u01b0\u1ee3c nh\u1eadn l\u1ea1i c\u1ea3 m\u1ed9t k\u1ef7 ni\u1ec7m.\u201d \u2013 nh\u00f3m chia s\u1ebb tr\u00ean TikTok @sen_qua_a.<\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n, \u201cS\u1ebfn qu\u00e1 \u00e0\u201d c\u0169ng r\u00fat ra nhi\u1ec1u kinh nghi\u1ec7m qu\u00fd gi\u00e1 cho c\u00e1c b\u1ea1n tr\u1ebb l\u00e0m handmade v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung:<\/p>\n

C\u00e2u chuy\u1ec7n th\u1eadt, c\u1ea3m x\u00fac th\u1eadt: Ng\u01b0\u1eddi xem th\u00edch h\u00e0nh tr\u00ecnh th\u1eadt \u2013 nh\u1eefng \u0111\u00f4i tay c\u1eaft d\u00e1n t\u1ec9 m\u1ec9, \u00e1nh m\u1eaft say m\u00ea.khi ho\u00e0n thi\u1ec7n t\u1eebng chi ti\u1ebft. Ch\u00ednh c\u1ea3m x\u00fac \u0111\u00f3 khi\u1ebfn video c\u1ee7a nh\u00f3m tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 \u0111\u00e1ng tin.<\/p>\n

T\u1eadn d\u1ee5ng trend kh\u00e9o l\u00e9o: Trend gi\u00fap t\u0103ng reach, nh\u01b0ng v\u1eabn gi\u1eef b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u1ed3ng nh\u1ea5t h\u00ecnh \u1ea3nh: D\u00f9 l\u00e0 \u1ea3nh ch\u1ee5p, video hay caption, \u201cS\u1ebfn qu\u00e1 \u00e0\u201d lu\u00f4n trung th\u00e0nh v\u1edbi tone pastel nh\u1eb9 nh\u00e0ng, font ch\u1eef m\u1ec1m v\u00e0 mood \u1ea5m \u00e1p. S\u1ef1 \u0111\u1ed3ng nh\u1ea5t n\u00e0y t\u1ea1o n\u00ean d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng gi\u1eefa h\u00e0ng ngh\u00ecn t\u00e0i kho\u1ea3n handmade kh\u00e1c.<\/p>\n

Chi ph\u00ed th\u1ea5p, hi\u1ec7u qu\u1ea3 cao: Kh\u00f4ng c\u1ea7n qu\u1ea3ng c\u00e1o, ch\u1ec9 c\u1ea7n k\u1ec3 \u0111\u00fang c\u00e2u chuy\u1ec7n.<\/p>\n

B\u00e0i h\u1ecdc cho sinh vi\u00ean kh\u1edfi nghi\u1ec7p handmade<\/strong><\/p>\n

K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n: \u0110\u1eb1ng sau m\u1ed7i m\u00f3n \u0111\u1ed3 l\u00e0 c\u1ea3m x\u00fac. H\u00e3y cho ng\u01b0\u1eddi xem th\u1ea5y \u0111i\u1ec1u \u0111\u00f3.
\n\u0110\u1eebng ng\u1ea1i \u201cs\u1ebfn\u201d: Ch\u00ednh n\u00e9t \u0111\u00e1ng y\u00eau, ch\u00e2n th\u1eadt khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c nh\u1edb \u0111\u1ebfn b\u1ea1n.
\nCh\u1ecdn trend ph\u00f9 h\u1ee3p: Trend l\u00e0 c\u01a1 h\u1ed9i, nh\u01b0ng kh\u00f4ng n\u00ean \u0111\u00e1nh m\u1ea5t c\u00e1 t\u00ednh.
\nKi\u00ean tr\u00ec: \u0110\u0103ng \u0111\u1ec1u, gi\u1eef n\u0103ng l\u01b0\u1ee3ng t\u00edch c\u1ef1c \u2013 TikTok y\u00eau s\u1ef1 \u1ed5n \u0111\u1ecbnh h\u01a1n may m\u1eafn.<\/p>\n

\u201cS\u1ebfn qu\u00e1 \u00e0\u201d kh\u00f4ng ch\u1ec9 b\u00e1n khung \u1ea3nh, m\u00e0 b\u00e1n c\u1ea3m x\u00fac v\u00e0 k\u00fd \u1ee9c \u0111\u01b0\u1ee3c g\u00f3i gh\u00e9m b\u1eb1ng \u0111\u00f4i tay sinh vi\u00ean.<\/p>\n

\"\"<\/p>\n

C\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd l\u00e0 l\u1eddi nh\u1eafc r\u1eb1ng:<\/p>\n

\u201cKh\u1edfi nghi\u1ec7p kh\u00f4ng c\u1ea7n l\u1edbn, ch\u1ec9 c\u1ea7n b\u1eaft \u0111\u1ea7u \u2013 v\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n th\u1eadt v\u00e0 ni\u1ec1m tin v\u00e0o ch\u00ednh m\u00ecnh.\u201d<\/i><\/em><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang \u1ea5p \u1ee7 \u00fd t\u01b0\u1edfng handmade, h\u00e3y th\u1eed b\u1eadt camera, quay video \u0111\u1ea7u ti\u00ean v\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. Bi\u1ebft \u0111\u00e2u, clip ti\u1ebfp theo viral l\u1ea1i l\u00e0 c\u1ee7a b\u1ea1n!<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y kh\u1edfi nghi\u1ec7p nghe c\u00f3 v\u1ebb xa v\u1eddi, th\u00ec gi\u1edd \u0111\u00e2y, ch\u1ec9 v\u1edbi \u0111i\u1ec7n tho\u1ea1i v\u00e0 ch\u00fat s\u00e1ng t\u1ea1o, sinh vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh. TikTok \u0111ang tr\u1edf th\u00e0nh \u201cs\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng\u201d n\u01a1i \u00fd t\u01b0\u1edfng hay c\u00f3 th\u1ec3 viral ch\u1ec9 […]<\/p>\n","protected":false},"author":2,"featured_media":197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cauchuyen-truyencamhung"],"yoast_head":"\nCase Study: \u201cS\u1ebfn qu\u00e1 \u00e0\u201d \u2013 Khi sinh vi\u00ean kh\u1edfi nghi\u1ec7p handmade chinh ph\u1ee5c TikTok - My Company<\/title>\n<meta name=\"description\" content=\"N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y kh\u1edfi nghi\u1ec7p nghe c\u00f3 v\u1ebb xa v\u1eddi, th\u00ec gi\u1edd \u0111\u00e2y, ch\u1ec9 v\u1edbi \u0111i\u1ec7n tho\u1ea1i v\u00e0 ch\u00fat s\u00e1ng t\u1ea1o, sinh vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh. TikTok \u0111ang tr\u1edf th\u00e0nh \u201cs\u00e2n ch\u01a1i b\u00ecnh \u0111\u1eb3ng\u201d n\u01a1i \u00fd t\u01b0\u1edfng hay c\u00f3 th\u1ec3 viral ch\u1ec9 trong v\u00e0i ng\u00e0y.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fireup.io.vn\/index.php\/2025\/10\/24\/case-study-sen-qua-a-khi-sinh-vien-khoi-nghiep-handmade-chinh-phuc-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: \u201cS\u1ebfn qu\u00e1 \u00e0\u201d \u2013 Khi sinh vi\u00ean kh\u1edfi nghi\u1ec7p handmade chinh ph\u1ee5c TikTok - My Company\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y kh\u1edfi nghi\u1ec7p nghe c\u00f3 v\u1ebb xa v\u1eddi, th\u00ec gi\u1edd \u0111\u00e2y, ch\u1ec9 v\u1edbi \u0111i\u1ec7n tho\u1ea1i v\u00e0 ch\u00fat s\u00e1ng t\u1ea1o, sinh vi\u00ean ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh. 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